Starting with a Product or a Custom Brief: Which Workflow Should You Choose?

labelix supports both situations. Choosing the right entry point keeps the request focused and prevents avoidable rework later.

Start with a product when the foundation is known

The product-based workflow is a strong fit when you have already found a catalog item with the shape and variants you want. The product page gives you concrete information about the garment and available SKUs. From there, the custom-print workbench lets you select a product image, add artwork, choose crafts, build previews, and continue to a quote.

Choose this route when:

• The catalog product already matches the intended silhouette.
• You can select an appropriate SKU or product image.
• Your main creative task is decoration and placement.
• You want the request to inherit a known product context.

This path reduces ambiguity because the base product is not being reinvented inside the brief.

Start with a custom brief when the product is the challenge

Free Customization is designed for ideas that begin outside the catalog. You can upload surface reference images and describe the product category, desired quality, expected quantity, target price, and special requirements.

Choose this route when:

• You are working from a reference garment or concept image.
• The required silhouette or material is not represented by one catalog product.
• You need sourcing or production input before the product can be finalized.
• Multiple product surfaces or special requirements are central to the brief.

The custom brief still supports print artwork, craft effects, per-surface try-on previews, and an optional showcase video. Those enhancements are valuable, but the first job is to communicate what product you want made.

Compare the two paths

Both paths lead to a Custom Request and quote review. Neither path immediately creates a paid Product Order.

Questions that make the decision easier

Ask yourself what would be hardest to explain to another person.

If the answer is “which garment I mean,” start with a product. A concrete product page communicates more accurately than a paragraph of description.

If the answer is “the garment does not exist in the catalog,” start with a custom brief. Use clear reference images and explain which characteristics matter rather than asking the team to reproduce every incidental detail in a photo.

If you know the garment but need several coordinated designs, the product route can still support multiple surfaces and print layers. If you have a simple logo but complex sourcing requirements, the custom brief is still the better route. Artwork complexity alone does not determine the workflow.

Do not create two requests for the same idea

Starting both paths “just in case” splits the context across separate records and makes review harder. Pick the path that best represents the base product, then include unresolved questions in the request notes.

Before submission, check that every surface image belongs to the same product concept, every print layer uses the intended source, and the expected quantity reflects the project you actually want quoted.

Browse products if the garment is already defined. Choose Free Customization if your references and requirements need to define it.