Printing craft
Flock Printing
Features a distinct short-pile tactile feel and a matte finish; suitable for retro and collegiate styles, as well as highly recognizable logos.
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Printing craft
Features a distinct short-pile tactile feel and a matte finish; suitable for retro and collegiate styles, as well as highly recognizable logos.
Search products, crafts, insights, help articles and your account
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Specification
How this craft performs, which fabrics it runs on, and where it fits best.
Flock printing applies an adhesive layer to the artwork and bonds short textile fibers to the printed areas, usually through an electrostatic process. The finished surface has a soft, dense, velvet-like texture with a matte appearance and noticeable tactile depth. It is well suited to premium logos, bold lettering, vintage-inspired graphics, and designs that benefit from a warm or luxurious material finish. Clean shapes and sufficiently wide details generally produce the most even fiber coverage and sharpest edges.